Privacy Policy
Last updated: August 2026
This Privacy Policy explains how the Tru2u Group collects, uses, stores, protects and discloses personal information when you visit our websites, purchase products, contact us, join a membership or rewards program, subscribe to communications, or otherwise interact with us.
We are committed to handling personal information responsibly and transparently and to respecting your privacy in accordance with applicable Australian privacy requirements.
Who We Are
The Tru2u Group operates online retail and customer services including Tru2u Skincare and Tru2u Glamour.
References in this Privacy Policy to Tru2u, we, us or our refer to the Tru2u Group and its associated websites and services.
Personal Information We May Collect
The personal information we collect depends on how you interact with us. It may include:
- Your name
- Email address
- Telephone number
- Billing and delivery address
- Order and purchase information
- Account, membership or rewards information
- Marketing and communication preferences
- Messages, enquiries and customer-service correspondence
- Information you provide when completing forms on our websites
- Technical information such as browser type, device information, IP address and website usage information
We aim to collect only information that is reasonably necessary for our business activities and the services you request.
How We Collect Personal Information
We may collect personal information when you:
- Place an order through one of our websites
- Create or use a customer account
- Join Tru2u Rewards or another membership program
- Subscribe to marketing communications
- Register interest in Coming Soon or New Arrival products
- Contact us by email, telephone or an online form
- Participate in a promotion or campaign
- Browse or interact with our websites
Some information may also be collected automatically through website technologies such as cookies, analytics tools and server logs.
How We Use Your Information
We may use personal information to:
- Process and fulfil orders
- Arrange delivery of purchases
- Process payments and refunds
- Provide customer service and respond to enquiries
- Manage customer accounts, memberships and rewards
- Send transactional messages relating to orders or services
- Send marketing communications where you have chosen to receive them
- Manage product notifications, promotions and customer preferences
- Improve our websites, products and customer experience
- Maintain website security and prevent fraudulent or unauthorised activity
- Meet legal, accounting and regulatory obligations
Payments
Payments may be processed through third-party payment providers such as Square, Afterpay or financial institutions supporting direct bank deposit.
Payment providers process payment information in accordance with their own privacy and security practices. Tru2u does not need to store complete payment-card details in order to process ordinary online purchases through these providers.
Delivery and Order Fulfilment
Where necessary, we may provide relevant order information to delivery, postal or logistics providers so that purchases can be delivered to you.
This information is limited to what is reasonably required to fulfil and deliver your order.
Marketing Communications
We may send promotional or marketing communications where you have consented to receive them or where otherwise permitted.
You can unsubscribe from marketing emails using the unsubscribe option provided in those messages or update your communication preferences where that facility is available.
Unsubscribing from marketing communications does not prevent us from sending necessary transactional messages relating to an order, account or service you have requested.
Email and Marketing Service Providers
We may use third-party services, including email and marketing platforms such as Mailchimp, to manage subscriptions, communications and campaigns.
Information supplied to these providers is used only as reasonably necessary to provide the relevant service.
Cookies and Website Analytics
Our websites may use cookies and similar technologies to:
- Enable essential website and shopping-cart functions
- Remember preferences
- Understand how visitors use our websites
- Improve website performance and usability
- Support security and fraud prevention
- Measure website traffic and marketing effectiveness
We may use analytics services such as Google Analytics to help understand website usage. These services may collect technical and usage information in accordance with their own privacy practices.
You can control or delete cookies through your browser settings, although disabling some cookies may affect website functionality.
When We May Disclose Personal Information
We do not sell personal information.
We may disclose information to trusted service providers where reasonably necessary to operate our business, including:
- Payment processors
- Delivery and logistics providers
- Email and marketing service providers
- Website hosting and technical service providers
- Analytics providers
- Professional advisers such as accountants or legal advisers where required
We may also disclose information where required or authorised by law.
Overseas Service Providers
Some technology, marketing, hosting or service providers used by Tru2u may operate or store information outside Australia.
Where we use overseas service providers, information may be processed or stored in the countries in which those providers or their infrastructure operate.
Keeping Personal Information Secure
We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.
Our safeguards may include website security controls, restricted administrative access, trusted payment providers, secure account credentials, software maintenance and other appropriate technical and organisational measures.
No internet-based system can be guaranteed to be completely secure, but we take reasonable measures to protect the information entrusted to us.
Accessing or Correcting Your Information
You may contact us if you would like to request access to personal information we hold about you or ask us to correct information that is inaccurate, incomplete or out of date.
We may need to verify your identity before providing access to or changing personal information.
Retention of Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, to operate our business, maintain appropriate records, resolve disputes and meet legal or regulatory requirements.
Information that is no longer required may be securely deleted, anonymised or otherwise disposed of where appropriate.
Your Privacy Choices
You may contact us regarding:
- Access to your personal information
- Corrections to your personal information
- Marketing communication preferences
- Questions about how your information is handled
- Privacy concerns or complaints
Privacy Complaints
If you have a concern about how Tru2u has handled your personal information, please contact us so that we can investigate and respond.
We will aim to address privacy concerns fairly and within a reasonable timeframe.
If you are not satisfied with our response, you may have the right to raise your concern with the relevant Australian privacy regulator.
Links to Other Websites
Our websites may contain links to third-party websites. Tru2u is not responsible for the privacy practices or content of websites operated by other organisations.
We recommend reviewing the privacy policy of any external website before providing personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, websites, services or legal obligations.
The latest version will be published on our website with the updated date shown at the top of this page.
Contact Tru2u
If you have questions about this Privacy Policy, would like to request access to or correction of your information, or wish to raise a privacy concern, please contact the Tru2u Group using the contact details provided on our website.
For a simpler explanation of how we approach privacy, please also see our Privacy Guide.